As part of The Outline of Superior Education, Research and Innovation 2014 -2020, the region of Pays de la Loire expects to emphasize local thematic strength by developing the integrated approach Research – Training (Formation) – Innovation (R-F-I).

Implement a collective strategy on one topic, after identifying the possible add-value on every point of the triangle R-F-I and their interfaces, as well as their presentation in terms of visibility and attractiveness of the territory.

Support the integrated approach with an important collective idea for:

• Establishing and consolidating the diagnostic and the positioning related to actors in the Loire region compared to their French and international rivals.
• Defining the ambition of the project and the positioning in a midterm (5-7 years), as well as the roadmap of actions to implement.

Angers TourismLab, federating and interdisciplinary, signs up in 3 universities in the Loire region. The University of Anger is the most particularly involved in the steering of the project by means of UFR ESTHUA Tourism and Culture.

In total, near 30 researchers in the region are involved in the scope of Angers TourismLab.